SUCCESS WORKS PARTNERS
/banners design
/graphic design
Client: Success Works Partners
Team: MYST Studio
Helena Tang, Jasmine Nguyen, Lumingyang (Iris) Liu, Jackie Jin, Yixin Sun
Success Works Partners is a not-for-profit organisation aiming to transform the lives of women affected by the criminal justice system. We worked with Success Works to rebrand their visual identity, redesign their website and apply this identity to different applications. Our identity concept – Let’s Break the Cycle – aims to support women with criminal records in breaking free from the constant cycle of employment struggles. We also intend to break the stigma within employers and the general public to cultivate a more positive outlook towards these women. This rebrand helps Success Works communicate their values and mission in a meaningful way.